Hangin’ with Richard August 29, 2007
I had purchased tickets over a month ago on the new airline Virgin America for New York, when they first announced their on-sale date. The disclaimer when purchasing tickets was that they didn’t actually have their final, final government approval, and there was a slight chance that they wouldn’t actually be flying on the day of the flight you purchased (they would of course reimburse you , etc.). As I had a fairly flexible schedule, no problem.
So, last Thursday I got an email from them. A brief moment of “oh geez, here it comes…” gave way as I started reading. “Congratulations! You’re on Virgin America’s inaugural non-stop flight from Los Angeles to New York. You’ll be flying in style with Sir Richard Branson and other celebrities as we launch this new route.”
Hilarious.
So here I am on the plane, hangin’ with Richard.
Check-in was beautifully easy (and empty), probably because they only have two morning flights leaving out of LAX at the moment (the other was headed for SFO). Online check-in wasn’t working yet, so I used a kiosk with the help of one of Virgin’s many helpful staff in their snazzy black and red uniforms. I actually contemplated spending the extra $175 to upgrade to first class (massage chairs!), but there was no more room at the inn. And the attendant lowered his voice, and said, “Actually, your seat is better. You have 20C, and Richard Branson will be sitting in 22C.” Well, allrighty then.
At the gate, there was champagne and pastries, and a general fun buzz. Sir Richard himself showed up shortly thereafter, along with the press and the endless photo requests. Sir Richard presided over the ribbon cutting, and then we all filed onto the plane (I couldn’t quite bring myself to ask Sir Richard for a photo, but I did have him sign my boarding pass…). As we pushed back from the gate, the entire ground staff stood out on the tarmac and waved goodbye, and the LAX fire department sprayed us with their hoses. Game on.
I’ve got the entire executive staff of the airline sitting behind me, along with the myriad of tag-along press. Along with Sir Richard, there’s the CFO, the director of in-flight entertainment, and the head designer, responsible for everything from the airport signage to the uniforms to the seats on the plane. The designer told me he’d been working for three and a half years on the project. He relocated to the U.S. from the U.K. for the job, and after a bit in New York, moved to San Francisco when Virgin America designated it as home base.
More importantly, I’ve got an empty seat next to me. My lovely row mate (the editor in chief of Statement Magazine) and I are thrilled our carry-on bags have their own seat.
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The cabin is outfitted with comfy black leather seats with adjustable headrests, power ports (including regular electrical and USB ports), and fairly decent legroom. The mood lighting (blue and pink lights) stays on the entire time, and every seat has its own über-entertainment system, called “Red.” Red offers a big selection of movies at $8 a pop (I’m currently watching The TV Set), about twenty channels of Direct-TV, video games, and a huge variety of music (you can either listen to pre-programmed channels or create your own playlist from a selection of artists/albums, that, according to the entertainment programmer guy in row 24, who is quite lovely, you will eventually be able to save for future flights…they even have Kraftwerk! They also have pics of all the artists, and it’s hilarious to see Beck next to a portrait of Beethoven.). You can also text other passengers from your seat, and e-mail will be added soon. A nifty addition to the standard cabin signage is an illuminated “Turn Off All Portable Electronics” sign next to the fasten seat-belt one.

Best bits: they still provide pillows and blankets AND the food was good (roasted chicken on focaccia with a side Caprese salad and Toblerone candy bar - we got it for free, but it will run around $8 for non-inaugural hoopla flights), and the flight attendants are incredibly nice. Now, I realize that this flight won’t be the norm, given that “the boss” is on board, but I’d be pretty happy even without the free champagne cocktail upon take-off.
I’m thinking flying has a bit of glam to it again.






























